S-046
Attraction to Extremes: Cross-Cultural Evidence of Political Acrophily
Candela I. Jantus1, Federico Zimmerman4, Amit Goldenberg4, Joaquin Navajas1,2,3
  1. Laboratorio de Neurociencia, Universidad Torcuato Di Tella
  2. Escuela de Negocios, Universidad Torcuato Di Tella
  3. Consejo Nacional de Investigaciones Científicas y Técnicas
  4. Harvard Business School
Presenting Author:
Candela Inés Jantus
candelajantus@gmail.com
Political polarization has intensified globally, with social media amplifying extreme views and reinforcing echo chambers. Recent research in the U.S. identified political acrophily, the tendency to prefer more extreme co-partisans over moderates, on social media platforms (Zimmerman et al., 2024). This phenomenon goes beyond homophily, revealing a pull toward political extremes and generating greater out-group animosity. To test whether acrophily reflects a general psychological tendency or is context-specific, we adapted the design for a cross-national study. We recruited local collaborators in over 40 countries, who will review the culturally adapted materials. We ran a pilot in five countries (U.S., Chile, Germany, South Africa, and Australia), recruiting balanced samples of 250 participants each (N=1250). Participants evaluated fictional social media profiles that varied in extremity and partisan alignment, indicating follow-back intentions and rating perceived confidence, representativeness, strength, and entertainment value. Preliminary results show that acrophily replicates across contexts, although its magnitude varies, suggesting both general and context-specific mechanisms. By comparing results across political systems and economic conditions, this project aims to clarify whether attraction to political extremes reflects a universal psychological bias amplified by social media platforms or emerges more strongly under particular social and political conditions.